Digital Marketing Test

When looking to fill a digital marketer position, it's important to make sure that the candidate has the skills necessary to do the job. A digital marketing skills test can help ensure that the candidate is a good fit for the position.

  • What is a digital marketing skills test?

    Digital marketing is promoting a company online to potential customers. This is done in a variety of ways including social media, online advertising, and online communication such as email.

    A digital marketing test is used during recruitment for positions that require skills such as data analysis, SEO, and social media. In addition to hard skills, the test would also identify soft skills such as teamwork and communication.

    Using a digital marketing test during the recruitment process can identify the stronger candidates and demonstrate their ability in tasks they will need to complete if they get the job. This helps the company hire the best applicant.

Identify the best candidates and hire faster

Our pre-employment tests let you drill down to the best candidates at the click of a button.

  • Find those candidates who will excel in the role.

    Select the assessments that match the skills or behaviours for the position. You can test for software or coding competency, soft skills like teamwork, or personality traits, to be sure those who pass have high potential.

  • Reduce costs and time.

    No more laborious sifting of resumes or cover letters. Pick your ideal assessment mix, invite your applicants to take them, see the results in your dashboard. Get to the interview stage fast.

  • Eliminate bias.

    All your candidates take the assessments on a level playing field. Only their results determine whether they get shortlisted.

  • What are the benefits of using the digital marketing skills test for pre-screening?

    The digital marketing skills test is made up of multiple-choice questions focused on the main skills a digital marketer would regularly use. By using this test in the pre-screening stage of the hiring process, a company would be able to identify the strongest candidates whilst removing any unconscious bias such as education or experience.

    These tests are also a cost-efficient way of screening a large number of people, without requiring a physical space. Most candidates can complete this test anywhere with a secure internet connection.

    Once the tests have identified the best candidates, they can progress to the next round of the hiring process, often an interview or another aptitude test.

    There are many skills needed for digital marketing such as communication, logical thinking, and analytics. The digital marketing skills test will assess a range of skills appropriate for the job.

    This test could be used to hire:

How our test measures digital marketing skills

Test questions are designed to assess industry-specific technical skills, soft skills, aptitude and suitable personality dimensions. Our data-driven approach provides results that enable you to determine how suited is a candidate for the role.

Depending on the type of question, the format of the test may vary. Multiple-choice questions are used to measure aptitude, technical skills and soft skills, while agreement on a Likert scale assesses suitable personality dimensions. Skills tests ensure that candidates are being evaluated in a precise and impartial manner, their results demonstrating the true knowledge and potential of each test taker.

The characteristics required to be a digital marketer were determined by looking at the skills and abilities listed in the US Department of Labor’s O*NET database, which collects data from professionals in various fields.

O*NET is the largest database of its kind, providing detailed information about occupations and the requirements for each role.

Our team of I/O psychologists and psychometrics worked closely with subject-matter experts to create an extensive question bank that can be used to test multiple candidates. We also conducted rigorous field testing with a representative sample of candidates to ensure that the questions were reliable and valid.

Test scores are averaged together to give an overall score. The average score is compared to other candidates' scores to ensure there is no bias toward certain candidates.

Our digital marketing test is constantly updated and optimized to ensure the best experience and results.


Predictor of job success

Picked provides evidence-based recommendations for tests to use for over 750 jobs. Our recommendation engine leverages data from the Occupational Information Network (O*NET) developed by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA).
  • Assessments

    A full suite of assessments

    Our platform comes with 12 tests across both foundation and advanced levels so they’re suitable for everyone. Including aptitude, behavioural and personality tests, you’ll have a full range of tests to help you find the candidates you’re seeking.

  • Analytics

    An array of candidate metrics

    For each of your candidates, you’ll be given a comprehensive report. Included will be all the metrics you need to build a detailed picture of each candidate and ensure you’re making the right hiring decisions.

“The platform is so simple to use. I had used competitor providers for over six years and will never go back. Fast, efficient and friendly!”
Greg Chambers, HR Business Partner, Littlefish Ltd
Greg Chambers, HR Business Partner, Littlefish Ltd

Digital Marketing Test FAQs

What are the essential skills needed by digital marketers?

Digital marketers need to promote brands and connect with an audience online, to do this they need a range of skills. These skills vary from creativity such as content creation and design to broader skills such as communication and data analysis.

What other tests can I use to evaluate digital marketing skills?

Other tests that could be used to evaluate digital marketing skills are software tests such as Google Analytics, soft skills tests such as decision-making, and coding tests such as WordPress.

Can I see what the test is like?

Yes, of course. You can try the test for free by signing up for a free trial.

Are these tests available in my plan?

We have a range of plans available. The difference between the plans is the number of test attempts permitted, not the type of tests. All our plans include our full test suite comprising all tests and all levels.

“An unbeatable service, impressive platform and fantastic value for money.”
Laurence Fishman, Partner, NLPCA
Laurence Fishman, Partner, NLPCA

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