Technical SEO Test

What is a technical SEO skills test?

The technical SEO skills test is a specially designed test that looks to examine the specific skills needed to succeed at technical SEO. This could include increasing web traffic, managing other SEO specialists, writing performance reports, and analyzing data.

Using a specialist test when you're looking to hire for a role, particularly a technical role, is a fantastic way to streamline the recruitment process, make better hiring choices and ensure you minimize the amount of time and money you invest into the process (while also seeing better results).

The skills test is timed to show you how well candidates perform under pressure. Most of the questions will be multiple-choice, although there may be some free-form answer boxes.

What are the benefits of using the technical SEO skills test for pre-screening?

Pre-screening is becoming increasingly popular as employers and recruiters have started to see the many long-lasting benefits.

Setting a skills test such as this early on in the recruitment process will help you minimize time spent with the wrong people. It will bolster your understanding of each candidate's strengths and weaknesses, and it will allow you to make decisions based on data.

Pre-screening tests are also really useful if you're committed to reducing the bias that unfortunately is so common in recruitment.

Allowing every candidate the same starting chance, and making decisions based on data rather than assumptions or other motivations will help you make your processes fairer — which is ultimately an attractive proposition for prospective candidates.

The technical SEO skills test will measure all the basic practices and principles of SEO, as well as a few soft skills such as an individual's ability to work as part of a team and how well they communicate.

Although the test has been designed specifically for technical SEO roles, you could also use it if you were looking to hire an SEO manager or leader for your team.

How our test measures technical SEO skills

Test questions are designed to assess industry-specific technical skills, soft skills, aptitude and suitable personality dimensions. Our data-driven approach provides results that enable you to determine how suited is a candidate for the role.

Depending on the type of question, the format of the test may vary. Multiple-choice questions are used to measure aptitude, technical skills and soft skills, while agreement on a Likert scale assesses suitable personality dimensions. Skills tests ensure that candidates are being evaluated in a precise and impartial manner, their results demonstrating the true knowledge and potential of each test taker.

The characteristics required to be an SEO specialist were determined by looking at the skills and abilities listed in the US Department of Labor’s O*NET database, which collects data from professionals in various fields.

O*NET is the largest database of its kind, providing detailed information about occupations and the requirements for each role.

Our team of I/O psychologists and psychometrics worked closely with subject-matter experts to create an extensive question bank that can be used to test multiple candidates. We also conducted rigorous field testing with a representative sample of candidates to ensure that the questions were reliable and valid.

Test scores are averaged together to give an overall score. The average score is compared to other candidates' scores to ensure there is no bias toward certain candidates.

Our technical SEO test is constantly updated and optimized to ensure the best experience and results.