Google Analytics Test

A Google Analytics test can help you hire the right employees based on their skills at using this tool.

  • What is a Google Analytics test?

    A Google Analytics test measures a candidate's ability in using Google Analytics proficiently.

    The test is administered to applicants via email during the early stages of recruitment. Test scores are provided upon completion of the test, which shows an indication of skill levels. These scores can then be compared with other applicants to help recruiters decide which candidates they should shortlist.

    Using multiple-choice questions, candidates are asked a range of questions around fundamental topics including reports, navigation to find certain functions, analytical questions, and general best practices and knowledge.

Identify the best candidates and hire faster

Our pre-employment tests let you drill down to the best candidates at the click of a button.

  • Find those candidates who will excel in the role.

    Select the assessments that match the skills or behaviours for the position. You can test for software or coding competency, soft skills like teamwork, or personality traits, to be sure those who pass have high potential.

  • Reduce costs and time.

    No more laborious sifting of resumes or cover letters. Pick your ideal assessment mix, invite your applicants to take them, see the results in your dashboard. Get to the interview stage fast.

  • Eliminate bias.

    All your candidates take the assessments on a level playing field. Only their results determine whether they get shortlisted.

  • Why is a Google Analytics test so important when hiring?

    Google Analytics can be a tricky skill to assess through traditional methods of recruitment, such as resumes and applications. That's why a Google Analytics assessment can be critical to improving your shortlisting process, so that you have a data-driven way to identify the strengths and weaknesses of candidates.

    The test can be used to hire for a variety of roles, including marketing professionals, web developers, and SEO or PPC specialists.

    Using a Google Analytics assessment provides HR teams and recruiters with 4 core benefits:

    1. Provides data useful for efficiently shortlisting candidates

    2. Allows you to invest time in better quality candidates

    3. Helps decision making become centred around candidates' skills and knowledge

    4. Reduces unconscious bias during pre-employment

    A top Google Analytics professional will have strong analytical abilities, marketing knowledge and attention to detail. These skills are vital to performing well using the GA platform.

Sample Google Analytics Test question

Which of the following is NOT one of the 3 tags mandatory for URL campaign tracking?

  • Content

  • Medium

  • Source

  • Campaign

How to assess Google Analytics skills using our test

Our Google Analytics test asks a variety of questions that vary in difficulty level. Candidates proficient in the Google Analytics platform should be able to answer most of the questions correctly.

The Google Analytics test provides valuable data insight into what a candidate knows and understands. The test is structured using multiple-choice questions: a familiar format for most test-takers, that allows instant and objective scoring.

As well as the correct answer, there are typically 2–4 distractors, representing common misconceptions and mistakes. This helps make the test more challenging, so a candidate's ability can be measured more accurately.

Test scores are provided to the user and can be compared to other test-takers in your talent pool to see how they perform relative to each other.

Each test has been thoroughly reviewed to ensure accuracy and validity in line with industry standards. It has been written, examined and edited by Google Analytics experts and psychometric professionals. A diverse sample of job seekers has also reviewed it to check for any issues including sensitivity, face validity, fairness and accessibility.

This test is continually monitored so our team can optimize performance and regularly assess fairness issues.


Predictor of job success

Picked provides evidence-based recommendations for tests to use for over 750 jobs. Our recommendation engine leverages data from the Occupational Information Network (O*NET) developed by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA).
  • Assessments

    A full suite of assessments

    Our platform comes with 12 tests across both foundation and advanced levels so they’re suitable for everyone. Including aptitude, behavioural and personality tests, you’ll have a full range of tests to help you find the candidates you’re seeking.

  • Analytics

    An array of candidate metrics

    For each of your candidates, you’ll be given a comprehensive report. Included will be all the metrics you need to build a detailed picture of each candidate and ensure you’re making the right hiring decisions.

“The platform is so simple to use. I had used competitor providers for over six years and will never go back. Fast, efficient and friendly!”
Greg Chambers, HR Business Partner, Littlefish Ltd
Greg Chambers, HR Business Partner, Littlefish Ltd
Google Analytics Test expert

Devised by an expert

Ryan Green is a data-driven marketing strategist with 5+ years of marketing experience working with Google Analytics. He has a deep technical understanding of websites and their effects on SEO, usability and conversions. Ryan has a 1st class honours degree in Multimedia Technology and Design, and multiple Google certifications including an advanced Google Analytics certificate.

Google Analytics Test FAQs

What is a Google Analytics specialist?

A Google Analytics specialist is typically responsible for tracking and measuring data within a website. Marketing targets are often associated with lead conversion and traffic, which is why many marketing professionals will use GA as part of their monthly reporting.

Is the Google Analytics test difficult?

The Google Analytics test varies in difficulty ranging from easy questions to more challenging ones. This helps demonstrate true skills within the platform and can identify stronger candidates.

What other skills are required for Google Analytics?

Alongside GA skills, you might expect candidates to have a solid understanding of web development, SEO, and a CMS such as WordPress.

What certificates or qualifications are important for Google Analytics?

Google offer a range of certifications within the Google Analytics platform. This could provide a good indication a candidate has learnt about Google Analytics and knows how to use it.

“An unbeatable service, impressive platform and fantastic value for money.”
Laurence Fishman, Partner, NLPCA
Laurence Fishman, Partner, NLPCA

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