How to assess Google Analytics skills using our test
Our Google Analytics test asks a variety of questions that vary in difficulty level. Candidates proficient in the Google Analytics platform should be able to answer most of the questions correctly.
The Google Analytics test provides valuable data insight into what a candidate knows and understands. The test is structured using multiple-choice questions: a familiar format for most test-takers, that allows instant and objective scoring.
As well as the correct answer, there are typically 2–4 distractors, representing common misconceptions and mistakes. This helps make the test more challenging, so a candidate's ability can be measured more accurately.
Test scores are provided to the user and can be compared to other test-takers in your talent pool to see how they perform relative to each other.
Each test has been thoroughly reviewed to ensure accuracy and validity in line with industry standards. It has been written, examined and edited by Google Analytics experts and psychometric professionals. A diverse sample of job seekers has also reviewed it to check for any issues including sensitivity, face validity, fairness and accessibility.
This test is continually monitored so our team can optimize performance and regularly assess fairness issues.