Facebook Ads Test

A Facebook Ads test can help you hire the right employees, based on their skills and abilities to create professional ads using the social media platform.

  • What is a Facebook Ads test?

    A Facebook Ads test uses multiple-choice questions to assess the skills needed to be competent when advertising on Facebook.

    Facebook (also known as Meta) is a social media platform that connects billions of people in the world where users can post comments, and share photographs and other content. This is what makes it a great place to advertise, since so many users access it daily.

    The Facebook Ads test requires users to know a broad range of topics around the advertising platform including best practices, Facebook policy, analytics and measurements, key terminology and the difference between good adverts and bad ones.

    The test is typically administered during the early stages of pre-employment via email, so you can shortlist top-quality candidates.

Identify the best candidates and hire faster

Our pre-employment tests let you drill down to the best candidates at the click of a button.

  • Find those candidates who will excel in the role.

    Select the assessments that match the skills or behaviours for the position. You can test for software or coding competency, soft skills like teamwork, or personality traits, to be sure those who pass have high potential.

  • Reduce costs and time.

    No more laborious sifting of resumes or cover letters. Pick your ideal assessment mix, invite your applicants to take them, see the results in your dashboard. Get to the interview stage fast.

  • Eliminate bias.

    All your candidates take the assessments on a level playing field. Only their results determine whether they get shortlisted.

  • Why is a Facebook Ads test so important when hiring?

    A Facebook Ads test provides HR teams and recruiters with a useful and easy way to assess a large number of applications in one go. Hiring teams can gain unique insights into an applicant's individual strengths and weaknesses, and compare test scores with other applicants. This makes shortlisting decisions easier and bias-free.

    A software test like Facebook Ads ensures your hiring focuses on data-driven information. Each test score is an indication of performance, which you can compare against other applicants.

    The test can be used to hire for a variety of roles including a PPC specialist, marketing executive or paid campaign manager.

    Using a Facebook Ads assessment provides HR teams and recruiters with 4 core benefits:

    1. It uses data-driven metrics to allow effective shortlisting of candidates

    2. It reduces unconscious bias during pre-employment

    3. It centres decision making on candidates' skills and knowledge

    4. It allows investing more time in the interview stages on better quality candidates

    A top Facebook Ads specialist will have strong copywriting abilities, error checking, analytical skills and attention to detail. These skills are vital to performing well.

Sample Facebook Ads Test question

Which of the following statements is correct?

  • A Facebook CTA is a button used on Facebook ads to encourage different actions.

  • "Create" is one of the Facebook CTA types available to use.

  • A Facebook CTA is a useful Facebook metric that calculates customer acquisition data.

  • "Download" is not one of the Facebook CTA types available to use.

How to assess Facebook Ads skills using our test

Our Facebook Ads test asks a variety of questions that vary in difficulty level. Candidates proficient in the Facebook advertising platform should be able to answer most of the questions correctly.

The Facebook Ads test provides valuable data insight into what a candidate knows and understands. The test is structured using multiple-choice questions: a familiar format for most test-takers, that allows instant and objective scoring.

As well as the correct answer, there are typically 2–4 distractors, representing common misconceptions and mistakes. This helps make the test more challenging, so a candidate's ability can be measured more accurately.

Test scores are provided to the user and can be compared to other test-takers in your talent pool, to see how they perform relative to each other.

Each test has been thoroughly reviewed to ensure accuracy and validity in line with industry standards. It has been written, examined and edited by Facebook advertising experts and psychometric professionals. A diverse sample of job seekers has also reviewed it to check for any issues including sensitivity, face validity, fairness and accessibility.

This test is continually monitored so our team can optimize performance and regularly assess fairness issues.


Predictor of job success

Picked provides evidence-based recommendations for tests to use for over 750 jobs. Our recommendation engine leverages data from the Occupational Information Network (O*NET) developed by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA).
  • Assessments

    A full suite of assessments

    Our platform comes with 12 tests across both foundation and advanced levels so they’re suitable for everyone. Including aptitude, behavioural and personality tests, you’ll have a full range of tests to help you find the candidates you’re seeking.

  • Analytics

    An array of candidate metrics

    For each of your candidates, you’ll be given a comprehensive report. Included will be all the metrics you need to build a detailed picture of each candidate and ensure you’re making the right hiring decisions.

“The platform is so simple to use. I had used competitor providers for over six years and will never go back. Fast, efficient and friendly!”
Greg Chambers, HR Business Partner, Littlefish Ltd
Greg Chambers, HR Business Partner, Littlefish Ltd
Facebook Ads Test expert

Devised by an expert

Ryan Green is a marketing professional with 5+ years of experience in digital advertising. He has worked on a number of campaigns across social media channels including Facebook, promoting brand engagement and increasing ROI through Facebook Ads.

Facebook Ads Test FAQs

Why are Facebook ads important?

More than 2.9 billion people use Facebook, making it an incredible platform to target users with advertising based on your target audience.

Is the Facebook Ads test difficult?

The Facebook Ads test is an intermediate assessment of a candidate's knowledge of the platform. Any users who are familiar with using Facebook Ads should feel confident in answering the questions. The questions vary in difficulty from easy to challenging. Only the truly top candidates will score high.

What other skills are required for Facebook Ads?

Anyone using Facebook is likely to sit in a PPC or marketing position, which requires broader skillsets than Facebook alone. For example, a PPC specialist should know how to use Google Ads, other social media ad platforms like LinkedIn and YouTube, as well as Google Analytics.

What certificates or qualifications are important for Facebook Ads?

There are no formal Facebook Ad qualifications, but Facebook does offer a library of resources to learn about the advertising platform.

“An unbeatable service, impressive platform and fantastic value for money.”
Laurence Fishman, Partner, NLPCA
Laurence Fishman, Partner, NLPCA

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