Why are Facebook ads important?

More than 2.9 billion people use Facebook, making it an incredible platform to target users with advertising based on your target audience.

Is the Facebook Ads test difficult?

The Facebook Ads test is an intermediate assessment of a candidate's knowledge of the platform. Any users who are familiar with using Facebook Ads should feel confident in answering the questions. The questions vary in difficulty from easy to challenging. Only the truly top candidates will score high.

What other skills are required for Facebook Ads?

Anyone using Facebook is likely to sit in a PPC or marketing position, which requires broader skillsets than Facebook alone. For example, a PPC specialist should know how to use Google Ads, other social media ad platforms like LinkedIn and YouTube, as well as Google Analytics.

What certificates or qualifications are important for Facebook Ads?

There are no formal Facebook Ad qualifications, but Facebook does offer a library of resources to learn about the advertising platform.

Find out who understands Facebook Ads.

Assess candidates’ Facebook Ads knowledge with consistent questions. Compare their understanding of the tools and features your role needs.

Get started free

5 free candidate results · No credit card required

Alex MorganFacebook Ads results

Completed

Facebook Ads KNOWLEDGE

A clearer picture.

14 of 20 questions correct

70%

Campaign setup6 / 7

Audience targeting5 / 7

Campaign performance3 / 6

Knowledge you can see.
A conversation you can focus.

WHAT THE TEST EXPLORES

A clearer view of Facebook Ads knowledge.

Focus on the areas that matter for the work your candidates will do.

20questions10minutesMultiple choicequestion format

Campaign setup

Explore candidates’ understanding.

Audience targeting

Compare knowledge through consistent questions.

Campaign performance

Identify an area to explore in the interview.

A RANGE OF DIFFICULTY

One test. Different abilities.

From straightforward questions to more challenging problems.

Our Facebook Ads test combines questions of different difficulty, helping you compare candidates across a range of abilities.

The test is labelled intermediate; the questions span a range of difficulty. Use the results alongside interviews and relevant work samples.

TESTS IN MULTIPLE LANGUAGES

English, plus 13 languages.

Assess candidates in the language they work in.

English
Chinese (simplified)
Japanese
Korean
Thai
Vietnamese
Indonesian
French
German
Spanish
Portuguese
Italian
Dutch
Arabic

Languages available across our test suite. Options vary by test and level.

TRY AN EXAMPLE QUESTION

Try a Facebook Ads question.

Our Facebook Ads questions explore candidates’ understanding through a consistent format. Try an example to see the kind of information they work with.

A PRACTICAL GUIDE

Using Facebook Ads in recruitment.

What does the Facebook Ads test assess?

The Facebook Ads test checks knowledge of campaign setup, audience targeting and campaign performance through multiple-choice questions. Candidates answer in their browser, so you can compare their understanding of the software using the same assessment.

How can you use the Facebook Ads results?

Compare results against the Facebook Ads knowledge your role needs. Use them to focus interview questions and identify areas to explore in a practical task using the software. Review the results alongside relevant experience and the other tests in your assessment.

Which Facebook Ads skills matter for your role?

Paid socialUnderstanding campaign setup and audience targeting.
Campaign managementReasoning about performance and campaign structure.
Marketing analysisExplaining what campaign information would inform a decision.

SEE THE RESULTS FOR YOURSELF

See the person behind the score.

Explore a complete sample report, from test results and candidate comparisons to focused interview questions.

View sample report

Skills breakdownCandidate comparisonInterview prompts

BEFORE YOU START

Your Facebook Ads questions, answered.

Do candidates use Facebook Ads during the test?

This is a question-based Facebook Ads knowledge assessment, rather than a task completed inside the software. Add a practical work sample when the role needs evidence of hands-on performance.

Which Facebook Ads topics should matter for my role?

Start with the work the person will do. This page covers campaign setup, audience targeting, campaign performance. Decide which of those areas matter for your role before reviewing results, and explore any specialist requirements separately.

Can I combine Facebook Ads with other tests?

Yes. Add Facebook Ads alongside other relevant tests in one assessment. Choose the combination for your role and review the total time before inviting candidates.

Can I assess real candidates for free?

Yes. Create your account, build an assessment and invite candidates. Your first 5 candidate results are free. No credit card is required.

What happens after my free results?

You pay per candidate result you unlock, rather than per test. There is no subscription or annual commitment. Check the pricing page for current rates.

How should I use the Facebook Ads results?

Compare results against the knowledge or ability your role needs. Use them to focus interviews and practical tasks, alongside relevant experience. A test score should not decide who you hire on its own.

Build your first assessment.