Google Ads Test

A Google Ads test can help you hire the right employees based on their skills at running Google Ads campaigns.

  • What is a Google Ads test?

    Google Ads is a popular advertising tool used to promote products and services online. A Google Ads assessment helps employers to test applicants' skills, knowledge and understanding of how to use this software effectively.

    The multiple-choice questions cover topics that a Google Ads specialist should be familiar with and be able to answer correctly. These include writing adverts, the difference between types of advertisement (e.g. display vs search ads), key terminology and general best practices.

    The test is also timed. This helps you assess who has strong time management skills and the ability to work under pressure.

Identify the best candidates and hire faster

Our pre-employment tests let you drill down to the best candidates at the click of a button.

  • Find those candidates who will excel in the role.

    Select the assessments that match the skills or behaviours for the position. You can test for software or coding competency, soft skills like teamwork, or personality traits, to be sure those who pass have high potential.

  • Reduce costs and time.

    No more laborious sifting of resumes or cover letters. Pick your ideal assessment mix, invite your applicants to take them, see the results in your dashboard. Get to the interview stage fast.

  • Eliminate bias.

    All your candidates take the assessments on a level playing field. Only their results determine whether they get shortlisted.

  • Why is a Google Ads test so important when hiring?

    The Google Ads test empowers hiring teams to gain unique insights into an applicant's individual strengths and weaknesses at using the Google Ads platform.

    A Google Ads test is typically sent during the early stages of recruitment, making shortlisting decisions easier. The valuable insight you gain from using a data-driven approach makes the hiring process more effective. Each test score is an indication of performance, which you can compare against other applicants.

    Using a Google Ads assessment provides HR teams and recruiters with 4 core benefits:

    1. Ability to shortlist candidates through data-driven metrics
    2. Reduction of unconscious bias during recruitment
    3. Focus on candidates' skills and knowledge
    4. Help in the recruitment process for complex skillsets

    A top Google Ads specialist will have strong copywriting abilities, error checking, analytical skills and attention to detail. These skills are vital to performing well.

Sample Google Ads Test question

Which of the following is not one of the six canonical consumer needs?

  • Educate me

  • Befriend me

  • Impress me

  • Surprise me

How to assess Google Ads skills using our test

Our Google Ads test asks a variety of questions that vary in difficulty level. Candidates proficient in Google Ads should be able to answer most of the questions correctly.

The Google Ads test provides valuable insight into what a candidate knows and understands. The test is structured using multiple-choice questions: a familiar format for most test-takers, that allows instant and objective scoring.

As well as the correct answer, there are typically 2–4 distractors, representing common misconceptions and mistakes. This helps make the test more challenging, so a candidate's ability can be measured more accurately.

Test scores are provided to the user and can be compared to other test-takers in your talent pool to see how they perform relative to each other.

Each test has been thoroughly reviewed to ensure accuracy and validity in line with industry standards. It has been written, examined and edited by Google Ad experts and psychometric professionals. A diverse sample of job seekers has also reviewed it to check for any issues including sensitivity, face validity, fairness and accessibility.

This test is continually monitored so our team can optimize performance and regularly assess fairness issues.


Predictor of job success

Picked provides evidence-based recommendations for tests to use for over 750 jobs. Our recommendation engine leverages data from the Occupational Information Network (O*NET) developed by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA).
  • Assessments

    A full suite of assessments

    Our platform comes with 12 tests across both foundation and advanced levels so they’re suitable for everyone. Including aptitude, behavioural and personality tests, you’ll have a full range of tests to help you find the candidates you’re seeking.

  • Analytics

    An array of candidate metrics

    For each of your candidates, you’ll be given a comprehensive report. Included will be all the metrics you need to build a detailed picture of each candidate and ensure you’re making the right hiring decisions.

“The platform is so simple to use. I had used competitor providers for over six years and will never go back. Fast, efficient and friendly!”
Greg Chambers, HR Business Partner, Littlefish Ltd
Greg Chambers, HR Business Partner, Littlefish Ltd
Google Ads Test expert

Devised by an expert

Jake Orozco is a digital marketing consultant who specialises in search engine marketing. He has Google Ads Search Certification, Google Ads Display Certification, and Google Analytics Certification. His knowledge, skills and experience enable him to provide effective approaches that can significantly enhance marketing activities.

“An unbeatable service, impressive platform and fantastic value for money.”
Laurence Fishman, Partner, NLPCA
Laurence Fishman, Partner, NLPCA

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