01
Campaign structure
Explore candidates’ understanding.
See who understands what makes Google Ads work.
Assess candidates’ Google Ads knowledge with consistent questions. Compare their understanding of the tools and features your role needs.
Get started free5 free candidate results · No credit card required
AM
Alex MorganGoogle Ads results
CompletedGoogle Ads KNOWLEDGE
A clearer picture.
14 of 19 questions correct
74%
Campaign structure6 / 7
Keywords & targeting4 / 6
Performance measurement4 / 6
Knowledge you can see.
A conversation you can focus.
A conversation you can focus.
WHAT THE TEST EXPLORES
A clearer view of Google Ads knowledge.
Focus on the areas that matter for the work your candidates will do.
19questions10minutesMultiple choicequestion format
02
Keywords & targeting
Compare knowledge through consistent questions.
03
Performance measurement
Identify an area to explore in the interview.
A RANGE OF DIFFICULTY
One test. Different abilities.
From straightforward questions to more challenging problems.
Our Google Ads test combines questions of different difficulty, helping you compare candidates across a range of abilities.
The test is labelled intermediate; the questions span a range of difficulty. Use the results alongside interviews and relevant work samples.
TESTS IN MULTIPLE LANGUAGES
English, plus 13 languages.
Assess candidates in the language they work in.
- English
- Chinese (simplified)
- Japanese
- Korean
- Thai
- Vietnamese
- Indonesian
- French
- German
- Spanish
- Portuguese
- Italian
- Dutch
- Arabic
Languages available across our test suite. Options vary by test and level.
TRY AN EXAMPLE QUESTION
Try a Google Ads question.
Our Google Ads questions explore candidates’ understanding through a consistent format. Try an example to see the kind of information they work with.
A PRACTICAL GUIDE
Using Google Ads in recruitment.
What does the Google Ads test assess?
The Google Ads test checks knowledge of campaign structure, keywords & targeting and performance measurement through multiple-choice questions. Candidates answer in their browser, so you can compare their understanding of the software using the same assessment.
How can you use the Google Ads results?
Compare results against the Google Ads knowledge your role needs. Use them to focus interview questions and identify areas to explore in a practical task using the software. Review the results alongside relevant experience and the other tests in your assessment.
Which Google Ads skills matter for your role?
- Paid searchUnderstanding keywords, targeting and campaign structure.
- Campaign managementReasoning about measurement and performance.
- Marketing analysisExplaining how campaign data would guide a follow-up.
Choosing tests for your vacancy
Choose Google Ads when search advertising knowledge is part of the vacancy. Add Google Analytics for website measurement, or Numerical Reasoning for interpreting costs and results. Ask candidates to explain a campaign decision alongside the knowledge-test result.
SEE THE RESULTS FOR YOURSELF
See the person behind the score.
Explore a complete sample report, from test results and candidate comparisons to focused interview questions.
BEFORE YOU START
Your Google Ads questions, answered.
Do candidates use Google Ads during the test?
This is a question-based Google Ads knowledge assessment, rather than a task completed inside the software. Add a practical work sample when the role needs evidence of hands-on performance.
Which Google Ads topics should matter for my role?
Start with the work the person will do. This page covers campaign structure, keywords & targeting, performance measurement. Decide which of those areas matter for your role before reviewing results, and explore any specialist requirements separately.
Can I combine Google Ads with other tests?
Yes. Add Google Ads alongside other relevant tests in one assessment. Choose the combination for your role and review the total time before inviting candidates.
Can I assess real candidates for free?
Yes. Create your account, build an assessment and invite candidates. Your first 5 candidate results are free. No credit card is required.
What happens after my free results?
You pay per candidate result you unlock, rather than per test. There is no subscription or annual commitment. Check the pricing page for current rates.
How should I use the Google Ads results?
Compare results against the knowledge or ability your role needs. Use them to focus interviews and practical tasks, alongside relevant experience. A test score should not decide who you hire on its own.