HubSpot Test

A HubSpot test can help you hire the right employees, based on their skills and abilities to manage and use the CRM platform.

  • What Is A Hubspot Test?

    A Hubspot test is a pre-employment assessment that measures a candidate's knowledge of, and ability to use, this popular software solution. Expertly designed to focus on Hubspot's core features, the test poses a series of multiple-choice questions on the platform's primary functions of marketing, sales and customer service.

    Topics covered include content management, customer relationship management, social media marketing and lead generation. To achieve a high score, candidates must show an in-depth understanding of the tools and processes within Hubspot, and the ability to both work with existing procedures and implement new ones.

Identify the best candidates and hire faster

Our pre-employment tests let you drill down to the best candidates at the click of a button.

  • Find those candidates who will excel in the role.

    Select the assessments that match the skills or behaviours for the position. You can test for software or coding competency, soft skills like teamwork, or personality traits, to be sure those who pass have high potential.

  • Reduce costs and time.

    No more laborious sifting of resumes or cover letters. Pick your ideal assessment mix, invite your applicants to take them, see the results in your dashboard. Get to the interview stage fast.

  • Eliminate bias.

    All your candidates take the assessments on a level playing field. Only their results determine whether they get shortlisted.

  • Why Is A Hubspot Test So Important When Hiring?

    Hubspot is a powerful platform that gives you the tools to manage your sales pipeline from acquisition right through to retention. Like any such solution though, it takes knowledge and skill to use those tools effectively. That's why it's so important to ensure that any position involving Hubspot is filled by a candidate proficient in its use.

    Hubspot proficiency is hard to assess through traditional recruitment methods. A candidate may list the platform under the skills section of their CV, and may even give examples of their experience at the interview, but neither case gives concrete evidence of their abilities.

    With a Hubspot test, however, you get demonstrable proof. Candidates are tested in a practical manner, making it easy to identify those with the required skill set. Score reports also allow you to compare talent objectively, helping to remove unconscious bias from selection and focus your attention on only those that meet your role criteria.

    Cost and time-efficient, a Hubspot test adds value to the recruitment process, helping you to select the most promising applicants for an interview or further assessment.

    Owing to the fact it covers sales, marketing and customer service, there are many roles that may require a Hubspot test, including:

    • Digital Marketing Manager
    • Content Strategist
    • Social Media Manager
    • Sales Executive
    • Business Development Manager
    • Account Manager
    • Customer Support Staff
    • Hubspot Administrator

Sample HubSpot Test question

What do customers turn into if you follow the flywheel model closely?

  • Influencers

  • Promoters

  • Strangers

  • Prospects

How to assess HubSpot skills using our test

Our HubSpot test asks a variety of questions that vary in difficulty level. Candidates proficient in the HubSpot CRM should be able to answer most of the questions correctly.

The HubSpot test provides valuable data about what a candidate knows and understands. The test is structured using multiple-choice questions: a familiar format for most test-takers, that allows instant and objective scoring.

As well as the correct answer, there are typically 2–4 distractors, representing common misconceptions and mistakes. This helps make the test more challenging, so a candidate's ability can be measured more accurately.

Test scores are provided to the user and can be compared to other test-takers in your talent pool, to see how they perform relative to each other.

Each test has been thoroughly reviewed to ensure accuracy and validity in line with industry standards. It has been written, examined and edited by HubSpot experts and psychometric professionals. A diverse sample of job seekers has also reviewed it to check for any issues including sensitivity, face validity, fairness and accessibility.

This test is continually monitored so our team can optimize performance and regularly assess fairness issues.


Predictor of job success

Picked provides evidence-based recommendations for tests to use for over 750 jobs. Our recommendation engine leverages data from the Occupational Information Network (O*NET) developed by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA).
  • Assessments

    A full suite of assessments

    Our platform comes with 12 tests across both foundation and advanced levels so they’re suitable for everyone. Including aptitude, behavioural and personality tests, you’ll have a full range of tests to help you find the candidates you’re seeking.

  • Analytics

    An array of candidate metrics

    For each of your candidates, you’ll be given a comprehensive report. Included will be all the metrics you need to build a detailed picture of each candidate and ensure you’re making the right hiring decisions.

“The platform is so simple to use. I had used competitor providers for over six years and will never go back. Fast, efficient and friendly!”
Greg Chambers, HR Business Partner, Littlefish Ltd
Greg Chambers, HR Business Partner, Littlefish Ltd
HubSpot Test expert

Devised by an expert

Ryan Green is a marketing professional with 5+ years of experience in digital advertising. He has previously built marketing and sales funnels using the Hubspot platform, and supported team training on how to use it.

HubSpot Test FAQs

What is a Hubspot specialist?

A Hubspot specialist may be one of two things. They may be an expert in a particular function of the platform, like marketing for example, or they may have mastered all of Hubspot's capabilities. What you require from a candidate will depend on the nature of the role in question.

Is the Hubspot test difficult?

Our Hubspot test is set at an intermediate level and has been designed by both platform and psychometric testing experts. This ensures a fair test that is not unduly difficult for the test taker but still takes a high level of skill to do well.

What other skills are required for Hubspot?

This depends on the specific job. For example, an employee using Hubspot for marketing purposes may also need skills in content creation, design and copywriting, whereas an employee using Hubspot for customer service may need more soft skills like communication and attention to detail.

What certificates are important for Hubspot?

The Hubspot Academy offers several free certification courses that you may look for on a candidate's CV. These include courses in its sales, marketing and service hub software, as well as subjects like social media marketing, digital advertising and revenue operations.

“An unbeatable service, impressive platform and fantastic value for money.”
Laurence Fishman, Partner, NLPCA
Laurence Fishman, Partner, NLPCA

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