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Hire your next Marketing Analyst with clearer evidence.

A ready-made selection of tests for Marketing Analyst candidates. See how they approach the skills that matter, then focus your interviews on the results.

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AM
Alex Morgan

Marketing Analyst assessment

Completed

A CLEARER VIEW OF THEIR SKILLS

More than one score.

72%
Google Analytics82%
Data Analysis and Statistics74%
Numerical Reasoning68%
Microsoft Excel64%
Power BI78%
SQL70%

Compare strengths. Explore the detail. Ask better questions.

Illustrative results · Fictional candidate

WHAT THE ASSESSMENT EXPLORES

A clearer view of marketing skills.

The Marketing Analyst template combines Google Analytics, Data Analysis and Statistics, Numerical Reasoning, Microsoft Excel, Power BI, SQL. Review the selection against the work your vacancy involves.

6tests70minutes95questions in total

01 · 17 QUESTIONS · 10 MINUTES

Google Analytics

Checks whether candidates can find and interpret the numbers behind site performance.

  • Website measurement
  • Reports & dimensions
  • Interpreting visitor data

02 · 15 QUESTIONS · 20 MINUTES

Data Analysis and Statistics

Checks whether candidates can summarise data, apply probability and testing, and draw sound conclusions.

  • Descriptive statistics
  • Probability
  • Inference and testing

03 · 10 QUESTIONS · 10 MINUTES

Numerical Reasoning

Shows how candidates read figures, tables and percentages, and what they conclude from them.

  • Tables & charts
  • Percentages & ratios
  • Interpreting figures

04 · 18 QUESTIONS · 10 MINUTES

Microsoft Excel

Checks the spreadsheet work the job actually needs, from formulas and lookups to clean analysis.

  • Formulas & functions
  • Working with data
  • Tables & charts

05 · 15 QUESTIONS · 10 MINUTES

Power BI

Checks whether candidates can model data and build a report other people can use.

  • Data preparation
  • Data models
  • Reports & visualisations

06 · 20 QUESTIONS · 10 MINUTES

SQL

Checks whether candidates can write the queries the job needs, not just read them.

  • Queries & filtering
  • Joins & relationships
  • Working with databases

A COMPLETE SKILLS PICTURE

One assessment. Different strengths.

Explore campaign knowledge, measurement and clear decisions.

You receive a result for each included test: Google Analytics, Data Analysis and Statistics, Numerical Reasoning, Microsoft Excel, Power BI, SQL. Compare the relevant areas separately and use a follow-up task based on reviewing a campaign report before recommending the next step.

Keep the recommended selection or adjust it before inviting candidates.

A MULTILINGUAL TEST SUITE

English, plus 13 languages.

Assess candidates in the language they work in.

  • English
  • Chinese (simplified)
  • Japanese
  • Korean
  • Thai
  • Vietnamese
  • Indonesian
  • French
  • German
  • Spanish
  • Portuguese
  • Italian
  • Dutch
  • Arabic

Languages across our wider suite. Availability varies by test and level; check each test when preparing your assessment.

TRY AN EXAMPLE QUESTION

Try an example question.

Explore an example in the context of reviewing a campaign report before recommending the next step. It gives you a way to discuss the reasoning behind a candidate’s answer, alongside the Marketing Analyst assessment results.

Marketing Analyst: reviewing a campaign report before recommending the next stepWorkplace example

A campaign spends £960 and produces 48 qualified leads.

Campaign spendQualified leads
£96048
What is the cost per qualified lead?

An example of the question format, separate from a candidate assessment.

A PRACTICAL GUIDE

Using the Marketing Analyst assessment.

What does the full assessment tell you?

This template combines multiple-choice questions in Google Analytics, Data Analysis and Statistics, Numerical Reasoning, Microsoft Excel, Power BI, SQL. It brings together evidence about campaign knowledge, measurement and clear decisions, giving you areas to explore when reviewing a campaign report before recommending the next step.

How can you use the results?

Review each result against your vacancy’s responsibilities. Use a short task based on reviewing a campaign report before recommending the next step to explore practical application. Ask them to explain the campaign objective, measurement choices and evidence behind their recommendation.

Which results matter for your vacancy?

  • Google AnalyticsAsk them to interpret visitor data and explain the limits of a campaign comparison.
  • Data Analysis and StatisticsUse a short Data Analysis and Statistics work sample to explore how they apply descriptive statistics and probability.
  • Numerical ReasoningAsk them to interpret a table, calculate a rate and explain what the figures imply.
  • Microsoft ExcelDiscuss formulas, cell references and checks in a small spreadsheet.
  • Power BIAsk them to explain a data model, report choice and checks on the underlying figures.
  • SQLAsk how they would filter records, join related tables and verify a query result.

SEE THE RESULTS FOR YOURSELF

See the person behind the score.

Explore a complete sample report, from test results and candidate comparisons to focused interview questions.

View sample report
Skills breakdownCandidate comparisonInterview prompts

BEFORE YOU START

Your questions, answered.

Can I tailor this assessment to my Marketing Analyst vacancy?

Yes. Start with Google Analytics, Data Analysis and Statistics, Numerical Reasoning, Microsoft Excel, Power BI, SQL, then keep the tests that match your responsibilities. For example, use Google Analytics to explore website measurement. You can add or remove tests before inviting candidates.

Does this assess practical Marketing Analyst work?

Candidates answer multiple-choice questions in Google Analytics, Data Analysis and Statistics, Numerical Reasoning, Microsoft Excel, Power BI, SQL online. They do not complete your day-to-day work inside your own systems. Add a short work sample based on reviewing a campaign report before recommending the next step to explore application alongside the test results.

Why is Google Analytics included?

Checks whether candidates can find and interpret the numbers behind site performance. Ask them to interpret visitor data and explain the limits of a campaign comparison. Review whether this area reflects the responsibilities of your vacancy before retaining it.

How long does this Marketing Analyst assessment take?

The recommended selection contains 6 tests and allows 70 minutes across its timed tests. Adding or removing tests, or adjusting time allowances, can change the total.

Will I see a separate result for each test?

Yes. Review Google Analytics, Data Analysis and Statistics, Numerical Reasoning, Microsoft Excel, Power BI, SQL separately so a strength in one area does not hide a gap in another. Use the detail to focus interviews and relevant work samples. View the sample report.

Can I try this assessment with real candidates for free?

After signup, your Marketing Analyst selection is prepared for review. Adjust it, invite candidates and see your first 5 candidate results free. No credit card is required. See pricing for further results.

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5 free candidate results · No credit card required