01 · 19 QUESTIONS · 10 MINUTES
Google Ads
Checks practical knowledge of campaign structure, bidding and measurement in Google Ads.
- Campaign structure
- Keywords & targeting
- Performance measurement
PPC Specialist assessment
Hire your next PPC Specialist with clearer evidence.
A ready-made selection of tests for PPC Specialist candidates. See how they approach the skills that matter, then focus your interviews on the results.
4 tests40 minutes totalEditable before sending
Get started free5 free candidates · No credit card required
Your PPC Specialist assessment will be prepared after signup.
AM
Alex Morgan
CompletedPPC Specialist assessment
A CLEARER VIEW OF THEIR SKILLS
More than one score.
Google Ads82%
Google Analytics74%
Numerical Reasoning68%
Facebook Ads64%
Compare strengths. Explore the detail. Ask better questions.
WHAT THE ASSESSMENT EXPLORES
A clearer view of paid media skills.
Compare campaign knowledge, measurement and numerical reasoning in one assessment.
4tests40minutes66questions in total
02 · 17 QUESTIONS · 10 MINUTES
Google Analytics
Checks whether candidates can find and interpret the numbers behind site performance.
- Website measurement
- Reports & dimensions
- Interpreting visitor data
03 · 10 QUESTIONS · 10 MINUTES
Numerical Reasoning
Shows how candidates read figures, tables and percentages, and what they conclude from them.
- Tables & charts
- Percentages & ratios
- Interpreting figures
04 · 20 QUESTIONS · 10 MINUTES
Facebook Ads
Checks practical knowledge of campaign structure, targeting and reporting on Meta ads.
- Campaign setup
- Audience targeting
- Campaign performance
A COMPLETE SKILLS PICTURE
One assessment. Different strengths.
Explore campaign knowledge, measurement and clear decisions.
You receive a result for each included test: Google Ads, Google Analytics, Numerical Reasoning, Facebook Ads. Compare the relevant areas separately and use a follow-up task based on reviewing paid media performance against campaign objectives.
Keep the recommended selection or adjust it before inviting candidates.
A MULTILINGUAL TEST SUITE
English, plus 13 languages.
Assess candidates in the language they work in.
- English
- Chinese (simplified)
- Japanese
- Korean
- Thai
- Vietnamese
- Indonesian
- French
- German
- Spanish
- Portuguese
- Italian
- Dutch
- Arabic
Languages across our wider suite. Availability varies by test and level; check each test when preparing your assessment.
TRY AN EXAMPLE QUESTION
Try a PPC question.
Our PPC assessment brings together advertising knowledge and numerical reasoning. Try a campaign performance example to see how candidates work with the figures behind paid media decisions.
Google Ads campaign reviewCampaign performance
Three campaigns ran over the same period. Each uses the same definition of a qualified lead. Your target cost per lead is £25 or less.
| Campaign | Spend | Qualified leads |
|---|---|---|
| Brand | £1,200 | 40 |
| Non-brand search | £900 | 45 |
| Remarketing | £600 | 20 |
A PRACTICAL GUIDE
Using the PPC assessment.
What does the full assessment tell you?
Google Ads and Facebook Ads explore campaign knowledge. Google Analytics checks understanding of website measurement, while Numerical Reasoning explores how candidates interpret figures. Together, the four tests show where advertising knowledge and analytical ability meet.
How can you use the results?
Review each test against your vacancy’s responsibilities. A strong paid search result can sit alongside a gap in analytics, so use the separate scores to focus your interview. Follow up with a short campaign brief: ask candidates to explain their budget choices, measurement plan and next steps.
Which results matter for your vacancy?
- Paid search campaignsUse Google Ads results to explore campaign structure, keyword choices and targeting. Ask how they would organise a campaign around your goals.
- Paid social campaignsUse Facebook Ads results to discuss audience targeting and campaign setup. Follow up on how they would test different audiences and creative.
- Measurement and reportingUse Google Analytics results to explore how they interpret visitor data and connect website activity to campaign performance.
- Budgets and performanceUse Numerical Reasoning results to focus questions about cost per lead, conversion rates and changes in spend. Ask them to explain the figures behind a recommendation.
SEE THE RESULTS FOR YOURSELF
See the person behind the score.
Explore a complete sample report, from test results and candidate comparisons to focused interview questions.
BEFORE YOU START
Your questions, answered.
What if this PPC role focuses on just one channel?
The template includes Google Ads, Facebook Ads, Google Analytics and Numerical Reasoning. Keep the tests that match your vacancy. For a paid search role, you might remove Facebook Ads; for a paid social role, you might remove Google Ads. You can change the selection before inviting candidates.
Does it test campaign knowledge or hands-on work?
The four tests use multiple-choice questions to explore advertising knowledge, website measurement and numerical reasoning. Candidates do not build a live campaign or work inside your advertising accounts. Add a short campaign brief if you want to see how they apply their knowledge.
Why include Numerical Reasoning in a PPC assessment?
PPC work involves budgets, percentages and performance figures. Numerical Reasoning helps you explore how candidates interpret numbers alongside their advertising knowledge. Use it to focus follow-up questions about cost per lead, conversion rates and changes in spend.
How long does the full PPC assessment take?
The recommended 4-test selection allows 40 minutes in total. Candidates complete the tests online. Removing or adding tests, or adjusting the time allowance, can change the total.
Can I see paid search and paid social results separately?
Yes. You receive a separate result for each included test, so you can compare Google Ads, Facebook Ads, Google Analytics and Numerical Reasoning individually. Review the areas your vacancy needs most, then explore strengths and gaps in the interview. View the sample report.
Can I try this PPC assessment with real candidates for free?
Yes. After signup, the PPC test selection is prepared for you to review. Adjust it, invite candidates and see your first 5 candidate results free. No credit card is required. See pricing for further results.