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SEO Specialist assessment

Hire your next SEO Specialist with clearer evidence.

A ready-made selection of tests for SEO Specialist candidates. See how they approach the skills that matter, then focus your interviews on the results.

5 tests50 minutes totalEditable before sending
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5 free candidates · No credit card required

Your SEO Specialist assessment will be prepared after signup.

AM
Alex Morgan

SEO Specialist assessment

Completed

A CLEARER VIEW OF THEIR SKILLS

More than one score.

72%
Google Analytics82%
Verbal Reasoning74%
Numerical Reasoning68%
Logical Reasoning64%
Microsoft Excel78%

Compare strengths. Explore the detail. Ask better questions.

WHAT THE ASSESSMENT EXPLORES

A clearer view of marketing skills.

The SEO Specialist template combines Google Analytics, Verbal Reasoning, Numerical Reasoning, Logical Reasoning, Microsoft Excel. Review the selection against the work your vacancy involves.

5tests50minutes67questions in total

01 · 17 QUESTIONS · 10 MINUTES

Google Analytics

Checks whether candidates can find and interpret the numbers behind site performance.

  • Website measurement
  • Reports & dimensions
  • Interpreting visitor data

02 · 12 QUESTIONS · 10 MINUTES

Verbal Reasoning

Shows how accurately candidates understand written information and what follows from it.

  • Reading comprehension
  • Evaluating statements
  • Drawing conclusions

03 · 10 QUESTIONS · 10 MINUTES

Numerical Reasoning

Shows how candidates read figures, tables and percentages, and what they conclude from them.

  • Tables & charts
  • Percentages & ratios
  • Interpreting figures

04 · 10 QUESTIONS · 10 MINUTES

Logical Reasoning

Shows how candidates reason through unfamiliar problems without prior knowledge.

  • Recognising relationships
  • Evaluating information
  • Drawing conclusions

05 · 18 QUESTIONS · 10 MINUTES

Microsoft Excel

Checks the spreadsheet work the job actually needs, from formulas and lookups to clean analysis.

  • Formulas & functions
  • Working with data
  • Tables & charts

A COMPLETE SKILLS PICTURE

One assessment. Different strengths.

Explore campaign knowledge, measurement and clear decisions.

You receive a result for each included test: Google Analytics, Verbal Reasoning, Numerical Reasoning, Logical Reasoning, Microsoft Excel. Compare the relevant areas separately and use a follow-up task based on interpreting organic search performance before recommending a change.

Keep the recommended selection or adjust it before inviting candidates.

A MULTILINGUAL TEST SUITE

English, plus 13 languages.

Assess candidates in the language they work in.

  • English
  • Chinese (simplified)
  • Japanese
  • Korean
  • Thai
  • Vietnamese
  • Indonesian
  • French
  • German
  • Spanish
  • Portuguese
  • Italian
  • Dutch
  • Arabic

Languages across our wider suite. Availability varies by test and level; check each test when preparing your assessment.

TRY AN EXAMPLE QUESTION

Try an example question.

Explore a workplace example for a SEO Specialist vacancy. Discuss the reasoning behind the answer alongside the assessment results.

SEO Specialist: workplace exampleWorkplace example

A page receives 12,000 search impressions and 360 clicks in one reporting period.

What is its click-through rate?

An example of the question format, separate from a candidate assessment.

A PRACTICAL GUIDE

Using the SEO Specialist assessment.

What does the full assessment tell you?

This template combines multiple-choice questions in Google Analytics, Verbal Reasoning, Numerical Reasoning, Logical Reasoning, Microsoft Excel. It brings together evidence about campaign knowledge, measurement and clear decisions, giving you areas to explore when interpreting organic search performance before recommending a change.

How can you use the results?

Review each result against your vacancy’s responsibilities. Use a short task based on interpreting organic search performance before recommending a change to explore practical application. Ask them to separate clicks from impressions, check the comparison period and justify a page improvement.

Which results matter for your vacancy?

  • Google AnalyticsAsk them to interpret visitor data and explain the limits of a campaign comparison.
  • Verbal ReasoningAsk them to distinguish facts from assumptions in a short written brief.
  • Numerical ReasoningAsk them to interpret a table, calculate a rate and explain what the figures imply.
  • Logical ReasoningAsk them to explain the relationships and assumptions behind a conclusion.
  • Microsoft ExcelDiscuss formulas, cell references and checks in a small spreadsheet.

SEE THE RESULTS FOR YOURSELF

See the person behind the score.

Explore a complete sample report, from test results and candidate comparisons to focused interview questions.

View sample report
Skills breakdownCandidate comparisonInterview prompts

BEFORE YOU START

Your questions, answered.

Can I tailor this assessment to my SEO Specialist vacancy?

Yes. Start with Google Analytics, Verbal Reasoning, Numerical Reasoning, Logical Reasoning, Microsoft Excel, then keep the tests that match your responsibilities. For example, use Google Analytics to explore website measurement. You can add or remove tests before inviting candidates.

Does this assess practical SEO Specialist work?

Candidates answer multiple-choice questions in Google Analytics, Verbal Reasoning, Numerical Reasoning, Logical Reasoning, Microsoft Excel online. They do not complete your day-to-day work inside your own systems. Add a short work sample based on interpreting organic search performance before recommending a change to explore application alongside the test results.

Why is Google Analytics included?

Checks whether candidates can find and interpret the numbers behind site performance. Ask them to interpret visitor data and explain the limits of a campaign comparison. Review whether this area reflects the responsibilities of your vacancy before retaining it.

How long does this SEO Specialist assessment take?

The recommended selection contains 5 tests and allows 50 minutes across its timed tests. Adding or removing tests, or adjusting time allowances, can change the total.

Will I see a separate result for each test?

Yes. Review Google Analytics, Verbal Reasoning, Numerical Reasoning, Logical Reasoning, Microsoft Excel separately so a strength in one area does not hide a gap in another. Use the detail to focus interviews and relevant work samples. View the sample report.

Can I try this assessment with real candidates for free?

After signup, your SEO Specialist selection is prepared for review. Adjust it, invite candidates and see your first 5 candidate results free. No credit card is required. See pricing for further results.

Start your SEO Specialist assessment.

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5 free candidates · No credit card required