Social Media Test

What is a social media skills test?

Social media is an essential part of the digital marketing department, especially as the public and potential customers spend so much time online and in different social media spaces. For some bigger companies, a social media specialist is part of the marketing department, while in others the role might be taken by a digital marketing specialist.

If you are hiring someone to take care of your social media marketing, the social media skills test is designed to ensure that each candidate has the qualifications, experience, knowledge, skills, and competencies to be successful.

It is a pre-employment assessment that can be administered to a large number of candidates at the same time, giving the recruitment team actionable insights into which candidates actually have the right skills to be successful in the role.

By asking questions based on their knowledge, experience and creativity, the test provides objective data that can be used to focus the recruitment process on the candidates that have the best chance of success.

What are the benefits of using the social media skills test for pre-screening?

Social media specialists need a wide range of skills and attributes to be successful, and these are not always immediately obvious through other recruitment processes like reading a CV or even during an interview.

The best social media specialists have a deep knowledge and understanding of the ways different social media platforms work, and how to get the best from each. They take a multimedia approach to content creation, understanding that each channel needs a different approach for the best results. They need to be able to work with LinkedIn, Facebook, Instagram, Twitter, TikTok and YouTube, as well as using different scheduling tools like Hootsuite and Asana.

Aside from the skilled use of different platforms, the social media specialist needs to be creative enough to come up with marketing campaigns that include creating or outsourcing the creation of content, as well as interacting with members of the public and customers in the online community.

To make the most of social media marketing, the specialist also needs to be proficient in monitoring and analyzing data from sources like Google Analytics and Facebook Insights.

With the social media skills test, each candidate is given the same test at the same point in the process, and they need to be able to demonstrate not only the specific hard skills and knowledge that are relevant to the position, but also the aptitudes and interpersonal skills that would make them successful in the future.

Some of these soft skills include:

• Communication

• Creativity

• Teamwork

• Innovation

• Planning and time management

• Critical thinking

• Active learning

The social media skills test is applicable for use in the recruitment process for many different social media-related roles, including specialists and coordinators, and it can also test the knowledge of social media for digital marketing positions.

This test could be used to hire:

• Social media marketer
• Marketing executive
• Marketing manager
• PPC specialist
• Marketing analyst
• Email marketer
• Public relations

How our test measures social media skills

Test questions are designed to assess industry-specific technical skills, soft skills, aptitude and suitable personality dimensions. Our data-driven approach provides results that enable you to determine how suited is a candidate for the role.

Depending on the type of question, the format of the test may vary. Multiple-choice questions are used to measure aptitude, technical skills and soft skills, while agreement on a Likert scale assesses suitable personality dimensions. Skills tests ensure that candidates are being evaluated in a precise and impartial manner, their results demonstrating the true knowledge and potential of each test taker.

The characteristics required to become a social media professional were determined by looking at the skills and abilities listed in the US Department of Labor’s O*NET database, which collects data from professionals in various fields.

O*NET is the largest database of its kind, providing detailed information about occupations and the requirements for each role.

Our team of I/O psychologists and psychometrics worked closely with subject-matter experts to create an extensive question bank that can be used to test multiple candidates. We also conducted rigorous field testing with a representative sample of candidates to ensure that the questions were reliable and valid.

Test scores are averaged together to give an overall score. The average score is compared to other candidates' scores to ensure there is no bias toward certain candidates.

Our social media test is constantly updated and optimized to ensure the best experience and results.